Tommy asked:

I remember one year I went to buy some rapping paper and Christmas lights and everything there said “holiday” on it. Even the Christmas trees were called “holiday trees.”

When I look at comercials that have someone putting a present under a tree, and then saying “Happy Holidays” to his wife or kids I find it a little absurd. Hershey also had a section for Hanukkah and Kwanzaa, but no section for Christmas. Even now there are tons of items for Hanukkah and Kwanzaa but very few that say “Merry Christmas.”

Why would a store that is selling items to people that are celebrating Christmas not put Christmas on the package, or use Christmas in their ads? Who gets excited about buying “holiday cards” or “holiday gifts?”

About 90% of American celebrate Christmas, and something like 96% enjoy Christmas. I don’t anyone would be offended by a store calling Christmas trees Christmas trees. What’s going on here?
Look at the items Hershey sells under the Christmas heading.

http://www.hersheygifts.com/navDepartment.aspx?Name=Christmas(Hershey)

I can’t find a single one that says “Merry Christmas.” Contrast that to the ones under Hanukkah that say “Happy Hanukkah “.

Is anyone honestly offended if a store offers a candy under the “Christmas” section that says “Merry Christmas”? Who are the people making these decisions?
I still don’t understand this from a marketing perspective. You know 90% of people are coming in to buy Christmas presents. You play Christmas music in your store. You seel Christmas trees, cards, lights, and all the rest. But you don’t put Christmas on anything you sell and instead put “holiday?” I don’t think anyone that does not celebrate Christmas is offended by having a Christmas tree called a Christmas tree or a piece of candy that you can buy that says “Merry Christmas.”

holiday present

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